Become a TruLight dealer
TruLight makes the lights and the app and backs them with a lifetime warranty. We sell only through dealers, and corporate never installs or competes with dealers for jobs.
Book a call with our dealer team
Fill this out, then pick a time. We’ll talk through whether TruLight is a good fit for your business.
Is this you?
TruLight fits three kinds of business.
You run a home service business
Roofing, gutters, electrical, landscaping, holiday lighting. You already have the crew, the trucks and the customers. Permanent lighting is one more job to sell to homes you already serve.
You install permanent lighting now
You know the category, but your current brand is holding you back: the product, the app, the warranty, or a brand that sends its own crews into your market.
You’re building something new
You want into permanent lighting with a product you can stand behind and training that gets your first installs done right.
If one of these sounds like you, a call is worth your time. Book a call
The TruLight difference
TruLight doesn’t install or compete with its dealers
Some lighting brands sell through dealers and run their own install crews, which puts the brand in your market bidding on the same homes. TruLight doesn’t do that.
No corporate install crews
TruLight corporate doesn’t install and doesn’t bid on jobs. We make the product and support the dealers who install it.
Website quote requests go to dealers
When a homeowner requests a quote on thetrulight.com, we share it with a dealer serving that area.
Sold only through dealers
TruLight is sold exclusively through certified dealers. Homeowners can find local dealers on thetrulight.com.
What you’d sell
One install covers every season: holiday colors, everyday white light, and accent and security lighting.
- Six full LEDs in every light
- Three color LEDs plus three full-size warm white LEDs. That gives true warm white, true pure white and every color from the same light.
- Lifetime warranty
- Every dealer-installed TruLight system comes with a lifetime warranty.
- Built on a 48V system
- A 48V run needs a power injection point about every 400 lights. A 12V run needs one every 50 to 70. Fewer injection points means cleaner installs and less extra wire.
- 144+ patterns from an app
- Homeowners change colors, patterns and schedules from their phone, so the lights work for every holiday and every night of the year.
- Designed in-house
- Permanent outdoor LED lighting designed by TruLight and rated for 100,000 hours.
- Install or DIY kit
- Homeowners can choose a professional install or a DIY kit from their local dealer.
How TruLight compares
Homeowners shop the brands they already know. Here is how TruLight stacks up on the hardware and the warranty.
| Feature | TruLight | Bosso | JellyFish | Gemstone | Trimlight |
|---|---|---|---|---|---|
| LEDs per light | 6 | 3 | 3 | 3 | 1 or 3 |
| System voltage | 48V | 12V | 48V | 12V | 12V |
| True warm white | Yes | Yes | No | Yes | No |
| True pure white | Yes | No | No | No | No |
| Warranty | Lifetime | 5 years | 5 years | Lifetime on lights | Lifetime |
Other brands’ terms differ, so read each brand’s written warranty. TruLight warranty terms.
More comparisons are on the compare page.
How getting started works
- 1
Book a call
We walk you through the product, the dealer program and the numbers for your market.
- 2
Sign up
Sign the dealer agreement and we set up your store account.
- 3
Install training
Learn the install with our install lead.
- 4
Sales training
Learn how to quote and close lighting jobs.
- 5
Start selling
Order product as jobs come in. No minimum order and no quota.
Training for new dealers
- Install training
- Training with our install lead on how to install TruLight.
- Sales training
- How to quote and close lighting jobs.
Questions dealers ask
Does TruLight install or compete with its dealers?
No. TruLight corporate doesn’t install and doesn’t bid on jobs. When a homeowner requests a quote on thetrulight.com, we share it with a dealer serving that area.
What warranty comes with TruLight?
A lifetime warranty on every dealer-installed TruLight system.
What does it cost to get started?
We go over the numbers on the call, so you see the full picture for your market before you decide anything.
Is there a minimum order or a sales quota?
No. There’s no minimum order and no quota.
How is TruLight different from other permanent lights?
Every TruLight light has six full LEDs, three color and three warm white, on a 48V system. That is how it produces true warm white and true pure white, which RGB-only lights cannot.
Do homeowners have to buy a professional install?
No. Homeowners can choose a professional install or a DIY kit from their local dealer.
What training do I get?
Install training with our install lead, and sales training on how to quote and close jobs.
What happens on the call?
We walk you through the product and the dealer program, go over the numbers for your market, and answer your questions.
TruLight makes no income or earnings claims. Results depend on your market, your effort and how you run your business. Becoming a dealer involves work, investment and risk.